Members participate in a live Zoom session each week with Evona and other business owners.

Each session combines practical business education, real-world examples, group discussion, problem-solving, and live coaching.

Members can ask questions, share challenges, get feedback, and learn from other entrepreneurs facing similar situations.

The sessions are designed to be interactive and actionable rather than traditional lectures.

During designated coaching portions of the weekly calls, members can bring specific business challenges to the group.

Examples include:

• How to get more clients

• How to explain and sell their services

• Whether their pricing makes sense

• How to improve their marketing

• How to respond to prospective clients

• How to turn leads into paying customers

• How to manage difficult client situations

• How to decide which business opportunity to pursue next

Evona provides guidance and perspective, while other members can share relevant experiences and ideas.

Hot seats rotate so members have opportunities to receive individual attention.

Members receive access to a private online community where they can connect outside the weekly Zoom calls.

The community provides a place to:

• Ask business-related questions

• Share progress and celebrate wins

• Get accountability and encouragement

• Exchange ideas and useful resources

• Build relationships and referral opportunities

• Learn from the experiences of other members

The community helps members feel less isolated and more supported as they build their businesses.

Members receive access to practical resources designed to help them implement what they learn.

Resources may include:

• Business clarity and goal-setting worksheets

• Ideal-client and positioning exercises

• Offer-development and pricing worksheets

• Marketing and content-planning templates

• Lead-generation and outreach trackers

• Sales conversation and follow-up templates

• Client onboarding checklists

• Basic business financial trackers

• Productivity and workflow templates

• AI and automation resources

• Monthly planning and progress-review worksheets

Members are encouraged to set goals, track progress, and review their results regularly.

Each month, members identify their priorities, evaluate what’s working, and decide what needs to change.

The focus is on meaningful progress rather than busywork.

Members learn to establish measurable goals, follow through on commitments, recognize progress, and adjust their approach when something isn’t working.

Where appropriate, educational portions of Zoom sessions may be recorded and added to the resource library so members can revisit the material.

Private coaching discussions and sensitive member information will remain confidential and will not be shared without appropriate consent.

Recordings supplement the live experience rather than replace it.

The Business Badass Club uses a repeating curriculum that allows members to join at any time.

Each topic stands alone, so members don’t have to attend previous sessions to participate.

TOPIC 1: BUSINESS FOUNDATIONS AND CLARITY

Understand where your business is today, what you want to achieve, and which priorities deserve your attention.

Topics include business goals, ideal clients, business models, common early-stage mistakes, and creating a clear direction.

TOPIC 2: OFFERS, POSITIONING, AND PRICING

Learn how to communicate your value, define your services, differentiate yourself, and establish pricing that supports a sustainable business.

TOPIC 3: MARKETING THAT WORKS

Explore brand messaging, visibility, content marketing, storytelling, and ways to build trust with potential clients.

Develop a practical marketing plan that fits your business and resources.

TOPIC 4: CLIENT ACQUISITION AND LEAD GENERATION

Learn how to identify prospective clients, network strategically, build referral relationships, conduct outreach, and create repeatable lead-generation habits.

TOPIC 5: SALES AND CONVERSION

Improve sales conversations, proposals, follow-ups, objection handling, and the process of turning interested prospects into paying clients.

TOPIC 6: MONEY AND PROFITABILITY

Understand revenue, expenses, pricing, profit, cash flow, and realistic business financial goals.

Develop simple habits for reviewing the financial health of your business.

TOPIC 7: CONTENT AND PERSONAL BRAND

Learn how to communicate your expertise, share your story, create useful content, and build a recognizable presence that attracts the right clients.

TOPIC 8: SYSTEMS, PRODUCTIVITY, AND AI

Discover practical ways to organize tasks, streamline client onboarding, improve workflows, manage time, and use automation or AI where appropriate.

TOPIC 9: CLIENT EXPERIENCE, RETENTION, AND REFERRALS

Improve communication, client relationships, service delivery, repeat business, testimonials, and referral opportunities.

TOPIC 10: ENTREPRENEURIAL CONFIDENCE AND DECISION-MAKING

Work through common challenges such as overthinking, comparison, fear of selling, inconsistent execution, and the pressure to do everything at once.

Learn to make more intentional decisions and take action.

TOPIC 11: BUSINESS GROWTH AND NEW OPPORTUNITIES

Evaluate partnerships, recurring revenue, service expansion, additional offers, and other opportunities that align with your goals and resources.

Focus on sustainable growth instead of chasing every new idea.

TOPIC 12: YOUR NEXT 90 DAYS

Review business progress, identify the biggest opportunities, and create a practical plan for the next quarter.

Members revisit their goals, determine what needs to change, and choose measurable priorities.

After Topic 12, the curriculum begins again, allowing members to continue learning and revisit important topics as their businesses evolve.

HERE’S HOW IT WORKS

STEP 1: JOIN THE CLUB

Once you join, I’ll send you everything you need to get started, including access to our private community, your member resources, and the schedule for our weekly live mentorship calls.

STEP 2: TELL ME ABOUT YOUR BUSINESS

Before we meet one-on-one, you’ll complete a quick business assessment so I can get to know you and your business. Tell me what you sell, what you’re working toward, what’s working, what’s not, and where you’re feeling stuck. This helps me understand where you are before we ever get on Zoom.

STEP 3: LET’S TALK ONE-ON-ONE

Within your first 30 days, you’ll book a private 60-minute kickoff call with me. This is where we dig into your business together. Bring your questions, challenges, ideas, and even the things you’re completely confused about. We’ll sort through it together.

STEP 4: LET’S BUILD YOUR 90-DAY PLAN

During our kickoff call, we’ll identify your biggest opportunities, narrow down what actually deserves your attention, and create a personalized 90-day plan for your business. You’ll walk away knowing your top priorities and what you need to do next.

STEP 5: YOU’VE GOT A BADASS IN YOUR CORNER

Now you start joining me for our weekly live mentorship calls. Ask questions, bring me problems, get feedback on ideas, learn alongside other entrepreneurs, and get help when you’re stuck. You don’t have to spend hours Googling every answer or second-guessing every decision by yourself anymore.

STEP 6: KEEP MOVING FORWARD

Every month, you’ll check in on your progress, celebrate what you accomplished, adjust what needs adjusting, and decide what comes next. Your business is going to evolve, and your plan should too. I’ll be here to help you keep moving forward.